Business Analysis of HydroCan Essay -- Consumer Market Businesses Reta

Business Analysis of HydroCan Overview The company HydroCan is planning to launch a new type of lawn car product called â€Å"StaGreen†. They have hired a consulting group called â€Å"Stone Age Marketing Consultants† to create a marketing plan to launch there new product. They can’t decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The StaGreen is a chemical fertilizer created to improve your lawn but with a unique benefit that no other lawn care product has. The fertilizer reduces the need for manual watering on most types of grass by 40%. The Consumer Market The consumer lawn care market is a very pricey market with Canadians spending $2.3 billion in 1995. Not only does the consumer market have high spending, it also has high competition. StaGreen’s competitors would be â€Å"Scott’s Turf Builder† , â€Å"Scott’s Miracle-Gro†, and â€Å"Ortho† . These three products control 50% of the total consumer market. Lawn care products are mainly sold in three types of stores; discount stores, specialty stores, and home improvement stores. The most lucrative of the three are discount stores because in 1994-1995 it is estimated that 60% of fertilizer sales were purchased in discount stores. This is a large comparison to 30% in specialty stores and 10% in home improvement stores. The Commercial Market The commercial market is mainly fixed of Golf co... Business Analysis of HydroCan Essay -- Consumer Market Businesses Reta Business Analysis of HydroCan Overview The company HydroCan is planning to launch a new type of lawn car product called â€Å"StaGreen†. They have hired a consulting group called â€Å"Stone Age Marketing Consultants† to create a marketing plan to launch there new product. They can’t decide between launching the product to the consumer market or the commercial market. So research is conducted on both markets to determine where the product should be marketed to. The Product The StaGreen is a chemical fertilizer created to improve your lawn but with a unique benefit that no other lawn care product has. The fertilizer reduces the need for manual watering on most types of grass by 40%. The Consumer Market The consumer lawn care market is a very pricey market with Canadians spending $2.3 billion in 1995. Not only does the consumer market have high spending, it also has high competition. StaGreen’s competitors would be â€Å"Scott’s Turf Builder† , â€Å"Scott’s Miracle-Gro†, and â€Å"Ortho† . These three products control 50% of the total consumer market. Lawn care products are mainly sold in three types of stores; discount stores, specialty stores, and home improvement stores. The most lucrative of the three are discount stores because in 1994-1995 it is estimated that 60% of fertilizer sales were purchased in discount stores. This is a large comparison to 30% in specialty stores and 10% in home improvement stores. The Commercial Market The commercial market is mainly fixed of Golf co...